Session: “Using paid media insights to uncover who your audience really are”
Whether you are running paid media campaigns or you aren’t; the audience data that these platforms give us is invaluable. Would you like to know the demographic breakdown of your audience? How about the TV programmes and films that they like to watch? Or even uncover what gaming console they use? All this is possible if you use the paid media platforms in the right way.
This highly actionable talk is not just aimed at Paid Media teams; this talk is aimed at anyone who is marketing a business either offline or online. At the end of this session you will:
- Know what insights are available to you
- Understand how to segment data for your website and customer base
- Use this data to market to an entirely new-to-brand audience
- Be able to create audience personas for different business goals
Apply the insights learned across all marketing channels the business uses.
Tuesday 9th May 2017, 11.00 – 11.55
Why is Sam a Search Elite?
Sam is a digital marketing expert who helps businesses increase revenues through digital. In this session you’ll be able to apply the insights learned from data across all marketing channels the business uses.
Winner of The UK’s Search personality of the year 2016 Sam is a Digital Marketing Expert. As client services director at Koozai, specialising in SEO, PPC, Content Marketing and Social Media, Sam helps businesses increase their revenues through digital.