Russell McAthy

Russell McAthy


Session: “Which channels are more likely to convert your browsers into buyers?”

How likely is it that you’ll turn a browser into a buyer? Can programmes tell you which channel / activity / creative is best to deliver to that person to get them to convert? In this session Russell will unveil the programmes available to determine probabilities of converting not just one but the next 10 sales for a customer using a metric that’s like LTV on steroids.

Tuesday 9th May 2017, 12.00 – 12.40



Why is Russell a Search Elite?

Russell has generated unprecented success for enterprise level, large, SMB and start-ups. In his session you’ll learn about programmes and metrics that will help you convert the next 10 sales.

Russell is experienced in driving Incremental Revenue through multi-device, multi-channel, multi-national marketing. Winner of European Search Awards Best SEO Campaign.

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