Session: “Turbo-Charged SEO – When You’ve Done It All This Comes Next”
Already have a moderate understanding of SEO but want to get some more in-depth insight in to how things work and what tools you can use to turbo-charge your business, especially related to the travel and tourism industry? Then this session is the right one for you. Judith will cover 3D keyword analysis, benchmarking and KPIs in travel and tourism, Google Search Console and how to use it to identify content creation opportunities, SEMRush and how to best utilise it for your competitor analysis. Judith will show how research into sharing behaviour demonstrating an emphasis on travel and tourism engagement pre-search, but that search is still the primary route to sale.
This session is perfect for businesses looking to develop a future-proof market approach and better understand the opportunities which are overlooked by many.
Tuesday 9th May 2017, 14.15 – 14.55
Why is Judith a Search Elite?
Judith is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.knows SEM from both in-house and agency-side.
Judith judges the UK, EU & US Search Awards, is a founding everywoman Modern Muse, teaches courses on SEO and PPC through Econsultancy and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & GE. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.
Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate).