Bas Van Den Beld

Session: “How to make Digital Marketing work in your organisation. A case study revealing a unique approach to marketing!”

The world is changing fast. Marketing is changing fast. As a marketing department, you always need to be on top of things. Many organisations struggle to get their marketing up and running and up-to-date. Getting more knowledge is one thing. Actually making it work is another.

Bas van den Beld and Daniel Rotting teamed up to help a big Dutch insurance company fight this problem. Bas is a well-known expert in digital marketing. Daniel is an expert in how to make teams co-create better. Together, they made a big impact.
In this talk, Bas and Daniel will explain how an organisation can better prepare themselves for the fast changing digital industry. How do you keep up with what is happening and at the same time make sure your team adapts?
Bas and Daniel bring together a unique set of knowledge on both marketing and the human psyche. Learn about a unique approach to marketing!
In this session, you will learn:
  • How to better prepare your company for the fast changing digital industry.
  • How to keep up with what’s happening and react quickly and effectively.
  • How to make sure your team is adaptable and flexible.
You will be able to implement changes to your teams and your organisations using a unique approach that combines digital and marketing with human psychology

Tuesday 9th May 2017, 9.30 – 10.10

Why is Bas a Search Elite?

Bas is a well known and award winning Online Marketing Strategist and consultant trainer. In his session, Bas will show you how a large insurance brand shook up their digital marketing and made it work with a flexible and adaptable approach.

Bas van den Beld is founder of State of Digital, a platform that helps people companies understand Digital Marketing better.

Bas is widely considered to be an expert and influential on Digital Marketing, Social Marketing and Search Marketing and was voted European Search Personality of the Year in 2015. As a trainer he is connected to business schools and colleges in The Netherlands.

As a speaker and publicist Bas has won several awards. He speaks all over the world, from Iceland to New York, London, Kiev, Turkey and Iran. Bas consults with several type of companies on implementation of strategic Internet Marketing and provides training in Search Engine Marketing, Social Media and Social Marketing and Influence Marketing related topics. Bas also consults for agencies and brands like KLM helping them determine the right online business strategy and connecting them to the right influential people.


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